FAMILY BUSINESS
"An expert is a person who has made all the mistakes that can be made in a very narrow field."
—NIELS BOHR, Danish physicist and Nobel Prize winner
MEET THE TRAPP FAMILY ​
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Today, Supernova is led by the multi-generational Trapp family - a name whose noble reputation precedes us for centuries. Based in the Taunus mountains of Frankfurt, our ancestral history in industry and commerce can be traced back to the 18th century.
The greatest privilege to be working with a family business is that our business strategy is not dictated to please shareholders or maximize profits as regular hedge funds. Rather, our work values the human in you first. We prioritize creating long-term relationships based on trust.
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The lived experiences and various industries our founders have worked in are mirrored in the creative strategies and solutions Supernova can offer you. Two decades in business consultancy for international businesses have truly made us experts, as we saw where and why many international businesses fail. Our meta-view on macro-level trends across Asia and Europe as well as our understanding of the law enable us to work with a high degree of intelligence and sophistication that is uncommon among other developers. We have gained a reputation for individualized and human-centric solutions fuelled with creativity - and occasionally uncommon.
Formally, Supernova started as the exclusive Sales Office for a single manufacturer. In 2021, our supplier reliability was severely challenged and shortages of Creatine production appeared to threaten our reliability and reputation. We decided to expand our strategic alliances with leading suppliers to not only guarantee a safe supply chain but also enable ourselves to develop a new product designed according to our vision. Today, we are proud to say that our Creatine designed by us in Frankfurt is revolutionizing the sports supplements industry.
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In addition, we felt a strong sense to return to our roots and decouple our dependency on globalization. Today, we shift our operations increasingly towards Germany and Europe in general, reducing our carbon footprint each year in addition to ensuring greater transparency in our supply chain and monitoring strict standards of ethical practices.
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Let us introduce you to our CEO.
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DIVERSITY MAKES UP OUR
DNA
While all of our team is local, we created a beautiful environment of various cultural, linguistic, and ethnic backgrounds. The multiculturality of our team provides us with the expertise to understand the customs of the many different countries we operate in.
Yet the diversity of different skills backgrounds is also unique to our team - some of us with expertise in sciences, finance, law, politics, or psychology.
The multitude of different thinking approaches, how we view things, how we comprehend, and how we approach solutions - always understanding that there is not one single reality but a multitude of perceptions and reflections - bestows upon us the gift of creative solutions. This diversity is what truly gives us uniqueness in our expertise.
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We are truly proud of the inclusiveness of our team, especially since we are led by a team of women.
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