In an over-connected world, the true connection gets lost. Our 24/7 connectedness does not replace knowing the culture, habits, and unspoken rules of conversing. That's why Supernova selected a superb team of procurement managers who have not only a solid academic background but also successful working experiences in leading positions at renowned suppliers, and needless to say expertise in cross-cultural communications.  Because we are deeply connected to the global manufacturing community of raw materials, we obtain first hand-information about suppliers' reputation, trustworthiness, and reliability. The past years have shown that there are too many manufacturers and distributors whose documents can't be trusted. As advertisement is becoming increasingly more direct and aggressive,  we witness even more companies - novels and experts - being deceived and falling for fraud, particularly as pressure to compete accelerates due to a saturated market.